Healthcare Market Matrix: Shortening the Sales Cycle with Value-Driven Solutions

SureTest founder and CEO Laura O’Toole joins John Farkas on the Healthcare Market Matrix podcast. On this episode, hear an enlightening conversation about Laura’s thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing transformational projects as a global consulting professional, Laura transitioned to the provider space with SureTest, where she and her team create intelligent healthcare IT automation solutions that save clients thousands of hours of work. Throughout the episode, John and Laura discuss value-driven solutions, selling to CIOs and becoming enterprise-ready.